ALEX LOWERY
YOUR PATHWAY TO INTERACTIVE LEARNING FOR LASTING IMPACT
Alex Lowery’s workshops are more than just presentations; they’re hands-on experiences designed to build skills and drive results. Combining her expertise in communications, marketing, and entrepreneurship, she delivers engaging sessions that empower teams to take immediate action. Participants leave equipped with practical tools and actionable strategies, ready to apply their learning and achieve tangible growth.
Alex Lowery is a seasoned communications and marketing professional with more than 10 years of experience, specializing in strategic brand development, digital marketing, and storytelling. She is the Co-Founder and CEO of Middle of the Field Media, a full-service marketing agency that combines passion and purpose to create timeless brands rooted in authenticity.
Alex began her career in a traditional corporate setting, working with leading organizations in agriculture and communications. Her roles ranged from managing large-scale marketing campaigns to crafting impactful brand strategies, giving her a strong foundation in strategic thinking and problem-solving. This experience ultimately inspired her to pursue entrepreneurship, where she could merge her expertise with her passion for building meaningful connections.
In addition to her agency work, Alex is a Co-Founder and CEO at Sweet Bliss Candy Company, where she brings her expertise in branding and marketing to create nostalgic, handcrafted candy experiences.
Furthermore, Alex is the sole founder of Lowery & Co., the umbrella brand that encompasses her work as a keynote speaker, workshop facilitator, coach, and resource provider for personal and professional growth.
Alex is also a first-generation cattle producer, passionate advocate for mental health, and an inspiring public speaker. She uses her unique blend of skills and experiences to empower individuals and businesses alike to achieve their goals. With a Master’s degree in Agricultural and Extension Education from Mississippi State University and a Bachelor’s in Agricultural Communications and Journalism from Texas A&M University, Alex continues to make a lasting impact across industries.
WORKSHOP TOPICS
-
Building Brand Authenticity: 10 Ways to Button Up Your Brand
Go beyond theory and dive into a hands-on brand audit. In this interactive workshop, Alex guides you through ten key strategies to build a brand that resonates. Participants will work through real-time exercises to assess their current brand messaging, identify inconsistencies, and develop actionable steps for improvement. Learn how to craft a cohesive brand narrative, leverage digital tools effectively, and create a brand that stands out. Leave with a completed brand audit and a personalized action plan to elevate your brand's authenticity.
-
Business 101: Your Roadmap to Launching a Successful Venture
Ready to turn your business idea into reality? This workshop provides a comprehensive, step-by-step guide to launching a successful venture. Participants will work through practical exercises to develop a solid business plan, define their target market, and create a financial roadmap. Alex shares her expertise in entrepreneurship, providing insights on legal requirements, marketing strategies, and funding options. Leave with a completed business plan outline and the confidence to take the first steps towards launching your dream.
-
Social Media Blueprint: Building Your Brand's Online Presence
Navigate the ever-changing world of social media with confidence. This workshop provides a practical, step-by-step approach to building a strong online presence for your brand. Participants will learn how to identify their target audience, choose the right platforms, and develop a content strategy that drives engagement. Alex shares her expertise in social media marketing, providing insights on content creation, community building, and analytics. Through hands-on exercises, participants will create a social media content calendar and develop a plan to track their progress. Leave with a clear social media blueprint and the tools to build a thriving online community.
-
Prioritize & Prosper: Mastering Time Management for Entrepreneurs
Stop feeling overwhelmed and start taking control of your time. This workshop provides a practical, hands-on approach to time management. Participants will create their own personalized productivity systems, focusing on effective prioritization, goal setting, and time blocking. Through interactive exercises and real-world scenarios, you'll learn to identify time-wasting habits, delegate effectively, and create a sustainable workflow. Leave with a completed time management plan and the tools to achieve your business goals without sacrificing your well-being.